Perhaps you’ve heard of “brain hearing”…This is a newer approach that basically involves the premise that the brain does all the hearing rather than the ears. A significant change in the overall approach to research and design of hearing aids is now on the horizon. It’s called “brain hearing.” Unfortunately, hearing aid technology is being held by its reputation because many believe hearing aids are still ugly, massive contraptions of the past.

In black and white contrast to their bulky and expensive ancestors, modern hearing aids have the capability to work much better due to technology. They’re also a lot sleeker, and pretty much invisible! The last 10 to 15 years have seen many advancements in this arena. Where hearing aids used to be bulky, expensive, and ineffective, today’s versions are much more discreet, affordable. They can also easily mimic subtleties of natural sound.

How do brain-focused hearing aids work?

By using only the sounds that the inner ear cannot already hear well, the natural quality of sound is preserved, and the brain is not fatigued and overwhelmed with unnecessary amplification through the preservation of a natural, clear signal that is full of detail, brain-focused hearing aids work with the brain’s four key functions used to make sense of the sound it receives:

1.Sound focusing – brain hearing preserves the ability to focus on relevant sounds and speech, even in noisy environments with abrupt changes in background noise.

2.Speech recognition – brain hearing preserves the natural characteristics of speech, making it easier to focus on conversations and switch between speakers.

3.Spatial recognition – brain hearing preserves the difference in sound between the two ears, allowing for the ability to accurately locate sounds.

4.Sound filtering – brain hearing preserves the ability to identify and separate relevant information from background noise.

Consumers love brain-focused hearing aids

The average hearing instrument user satisfaction is 79%, user satisfaction associated with one of its brain-focused hearing aids is 96%, according to Oticon. This is a global leader in the hearing industry, which creates brain-focused hearing aids and receiving awesome feedback.

“Brain Hearing is a natural evolution of Oticon’s long-standing commitment to putting the needs of people first,” says Søren Nielsen, President of Oticon. “This comes back to our research from our Eriksholm research facility, where we have understood that treating hearing loss is much more than presenting sound through amplification. We have known for some years that the brain has a unique ability to process sound if it receives a robust signal that is full of detail.”

How you can benefit from brain hearing

You should first undergo a hearing test with any board-certified audiologist, where your doctor will precisely measure your hearing loss, using that information in the custom programming of your new state-of-the-art hearing aid. You can now take part in life again and enjoy all the sweet sounds of everyday living.

Well, you may wonder where you can get access to this new brain hearing technology. Of course, hearing aids are not off-the-shelf products and need to be professionally fitted and programmed. That said, the process is likely to be easier than you think. Check with your doctor to learn more!

So what is brain hearing, exactly?

Formerly popular hearing aids, designed with the ears in mind, tend to amplify any and all sounds, pushing through a mass of noise directly to the brain. Brain hearing begins with the simple acknowledgment that sound actually occurs in the brain, and not in the ears.

It used to be that terrible sound quality was the name of the game for older models. They took in a wide range of sounds, which overwhelmed the brain. Researchers have found that the processing of sound within the brain, and quality of the signal the brain receives, are just as important as the amplification of sound in the ear. As a result, brain hearing research has spurred pretty amazing findings in hearing aid devices to the benefit of many.

We accept all major insurance, VA Vouchers, and workers compensation cases.
We also accept all Avesis products for hearing services which include Molina Medicare Advantage - Health 2017 and Care N' Care Hearing 2017. We also accept all donations of used hearing aids!
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